Big data is term that describe the
large volume of data, both structured and unstructured. The term big data is
relative new. The big data is a broad term for data sets so large or complex
that traditional data processing applications are inadequate. Big Data is a
technologies and initiatives that involve data that is too diverse,
fast-changing or massive for conventional technologies, skills and infra-
structure to address efficiently. Said differently, the volume, velocity or
variety of data is too great.
But today, new technologies make it
possible to realize value from Big Data. For example, retailers can track user
web clicks to identify behavioral trends that improve campaigns, pricing and
stockages. Utilities can capture household energy usage levels to predict
outages and to incent more efficient energy consumption. The Governments and
even Google can detect and track the emergence of disease outbreaks via social
media signals. Oil and gas companies can take the output of sensors in their
drilling equipment to make more efficient and safer drilling decisions.
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